I just learned about this and thought others in the class may be interested:
Center for Communication presents:
The Age of Google
Thursday, April 17, 2008
6:30 to 8:00 pm
Baruch College -Newman Conference Center
Michael Steib, the executive who will speak, is the Director of TV Ads for Google. According to Steib's bio, the TV Ads platform is similar to Google's auction based Internet advertising platform where advertisers bid on the price to advertise. TV Ads is supposed to make the TV process more efficient and incorporate feedback from viewers. Steib is quoted as saying, “There has been this trend to more online spending, and what we are doing is taking the things that make online spending great, like granular data, and bringing them back to TV. The pendulum is swinging back in a positive direction for TV.” Looks like a great event. For more info, check out : http://www.cencom.org/programDetail.aspx?id=2484
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